NEW LUXURY BABY GEAR BRAND DEBUTS IN THE AMERICAS – SUMMER 2024
Discover Your Moments With Romer®: Modern Baby Gear Blends Timeless Style and Premium Safety While Featuring Mindfully Selected Fabrics and Advanced Engineering
June 10, 2024 – FORT MILL, SC – Romer, a new luxury baby gear brand, is excited to announce its highly anticipated launch in the Americas in early Summer 2024. With a seamless blend of style, quality, and refined elegance, Romer’s curated line of car seats, strollers, and travel accessories is designed to elevate the parenting journey and accompany families through the early milestones. This debut will set a new standard for enduring baby gear.
A Timeless Baby Brand
At Romer, style and quality are at the forefront of every creation. With a foundation rooted in trusted safety and engineering expertise, the Romer portfolio helps empower parents to embrace each moment with authenticity and love. “We are a premium baby gear brand that offers car seats, strollers, and travel accessories. These products are thoughtfully crafted to blend naturally into the lifestyle of modern parents, allowing them to live the life they love and treasure every moment with their little ones,” said Kelly Thomas, Director of Brand.
Simple, Yet Refined
Each product showcases thoughtful attention to detail, from the luxuriously soft fabrics to the elegant design elements that suit any sophisticated lifestyle. Our clean and balanced aesthetic harmoniously integrates into daily life, with warm, neutral tones that feel effortless. Laura Gamble, Director of Global Soft Goods Design, adds, “Every custom accent in our range is carefully crafted to elevate your parenting experience.”
Romer’s unique fashion options include:
- Pearl: Soft creams blend with gray mélange and mahogany touches for an airy, serene aesthetic.
- Truffle: Light tan, muted brown, and mahogany accents reflect contemporary interior trends, offering warm, understated elegance.
- Peppercorn: Classic black and charcoal gray are complemented by mahogany leatherette accents, creating classic sophistication.
Founded on Quality
In addition to style, Romer emphasizes trusted safety features and advanced engineering that upholds the highest industry standards. With an emphasis on performance testing, innovative technology, and quality materials, Romer products offer peace of mind to new and experienced parents.
Mindfully Selected Fabrics
Romer seeks out predominantly recycled and upcycled fabrics, including Seawool, which is just as delicate and soft as merino wool but gentle on sensitive skin. Gamble elaborates, "Our fabric is a crafted blend containing 49.2% recycled polyester, 21.3% recycled polyester blended with upcycled oyster shells, and 29.5% polyester. This innovative fabric is insulating, moisture-wicking, odor-resistant, and durable. Seawool fabric is featured across the full line of Romer strollers, car seats, and bassinets.”
Full Benefits of Seawool Fabric
- Luxury: Soft, soothing texture with a smooth, clean look that enhances the overall appearance.
- Comfort: Cozy and soft like merino wool, gentle on sensitive skin, and maintains an ideal temperature year-round.
- Performance: Odor-resistant and moisture-wicking properties for a clean and comfortable environment.
- Convenience: Machine washable and dryable car seat covers, stroller inserts, and bassinet soft goods for easy cleaning.
- Durability: Strong construction that remains new-looking even after washing.
- Safety: Fabric is naturally flame retardant, meeting safety standards without added FR chemicals.
Product Lineup
- Juni™ Infant Car Seat ($429.99): Rear-facing infant car seat with simple yet refined elegance and a petal-soft cover.
- Veni™ Convertible Car Seat ($499.99): Versatile convertible car seat is designed to grow with your child, featuring extended rear-facing and IsoEnergy™ technology.
- Tura™ Stroller ($749.99): Modular stroller offering customizable comfort and all-terrain tires.
- Sera™ Bassinet ($249.99): Deluxe bassinet that attaches directly to the Tura stroller without any added adapters.
- Versa™ Base ($199.00): SecureLoc™ technology with steel rigid LATCH connectors for effortless installation.
- Rain Cover for Tura Stroller ($59.99): Weatherproof stroller cover with conveniently integrated storage bag.
- Cup Holder for Tura Stroller ($24.99): Expands to fit most cups and attaches securely without tools.
Availability
The Romer assortment of curated baby gear will become available online at select department stores and independent specialty retailers, as well as on romerbaby.com, in early Summer 2024. Stay tuned for more information on future product announcements from Romer. You may also visit our digital product catalog which includes US, Canadian, and Latin American skus, here.
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About Romer
Romer is a timeless baby gear brand dedicated to creating premium car seats, strollers, and travel accessories that empower parents to embrace every moment of their parenting journey with sophistication and love. Rooted in quality, safety, and mindful design, our products feature simple yet refined fabrics made from predominantly recycled and upcycled materials. With an unwavering focus on blending style, quality, and advanced engineering, Romer seamlessly integrates into the lifestyle of today's modern families. For a closer look, visit or follow the brand on Instagram, YouTube, and/or Facebook. Product user guides and compatibility charts can be viewed here.
Media Contacts:
Katie Hammond
(310) 489-1165
katie@thelastlayer.co